Victorian Labor Party
Social Media Advertising
Partnering Victorian Labor Party, we supported local MPs with their organic & paid social advertising in the lead up to the 2022 State Election.
A comprehensive success, with the Labor party taking office. The campaign brief was to remind local constituents of the project promises made and delivered, all while their keeping social media budget lean, ensuring the best use of comms budgets.
We targeted local electorate networks and audiences with engaging content and stories, all while keeping with the Labor parties broader communication strategies. Our approach resulted in a 52% increase in CTRs all while reducing their cost per click by -34%. Better still, we refined available audience data and targeting to better identify relevant constituents, which resulted in extending their reach by 22% with the same budget.