Labor Victoria

+ 0 %
increase in CTR
- 0 %
reduction in CPC
+ 0 %
lift in reach

partner
Victorian Labor Party

services
Social Media Advertising
Web Development
Consulting

Partnering Victorian Labor Party, we supported local MPs with their organic & paid social advertising in the lead up to the 2022 State Election. 

A comprehensive success, with the Labor party taking office. The campaign brief was to remind local constituents of the project promises made and delivered, all while their keeping social media budget lean, ensuring the best use of comms budgets.

We targeted local electorate networks and audiences with engaging content and stories, all while keeping with the Labor parties broader communication strategies.  Our approach resulted in a 52% increase in CTRs all while reducing their cost per click by -34%. Better still, we refined available audience data and targeting to better identify relevant constituents, which resulted in extending their reach by 22% with the same budget.

Review from Labor Victoria

5/5
We're thrilled with our meks engagement! They met deadlines, stayed within budget, and had great communication throughout the project. Their creative solutions and expert advice contributed to the success of our strategy and campaign. We highly recommend their dedicated and passionate team.
Dustin Halse MP
Member for Ringwood

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